“If the customer is at the center of your strategy, cutomer journey mapping is the first step to get to offer them the experience they deserve. Our in house marketing experts help you map-out all key moments of truth and diagnose improvement points in your journeys.
Based on Design Thinking methodologies, we collect customer and user feedback to quickly identify the right problem to solve. We also have the capabilities to convert these journeys in your marketing automation tool.”
Channel management based on objectives (acquisition, conversion, loyalty/retention), Attribution model.
Acquisition, Loyalty & winback Programmes
Based on our industry knowledge, we help you tailoryour acquisition, retention and winback strategies to increase your market penetration. We then help you activate your strategy by translating it in the marketing automation tool of your choice.
As contextual data becomes everything, we help you track your visitors, leads and customers at all touch points. We further increase your performance by co-shaping you nurturing process, allowing you to focus on high quality leads and maximise engagement opportunities to reach a better conversion rate.
Cross Channel Campaign Management
Based on your customers’ preference and your marketing objectives. We help you define and create cross channel marketing campaigns through Emails, Social, Paid Social, SMS and Paid search, all embeded in automated journeys.
Marketing Cloud Implementation
For companies managing large amounts of customers and data, we build your digital marketing capabilities directly in Marketing Cloud and make sure that your customers experience the 1 to 1 personalised journey they deserve . It embeds the most powerful features including the full digitaization of your customer journeys, a/b testing, predictive analytics and connecting directly with your Salesforce CRM.
For B2B marketing automation and Lead nurturing, Pardot is the technology we most believe in. Unlike other automation tools, it is directly linked to you CRM and your Sales activities, allowing your Sales and Marketing teams to blur the line between each department. Accelerate your sales cycle by giving sales reps the tools they need to close deals faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and get powerful marketing automation software in the cloud.
“While you stay in the driving seat by defining the content, we help you set up, run and monitor your marketing campaigns throughout all your digital channels.
From the creation of landing pages and forms to the send of your emails, SMS or social ads, we are there with you.”
Marketing KPI driven optimisation
We help you define the key metrics necessary to track and bring value to you and your teams by actively monitoring your marketing performance.